Matrix x KATSEYE

Rooted in the mission of "All Hair Types. All Humans," Matrix has always believed that professional-grade hair is a universal right.

By welcoming KATSEYE, the brand reinforces its commitment to Matrix Joy—the belief that haircare should be empowering, uncomplicated, and a source of joy everyday. KATSEYE brings this spirit to life through their infectious creativity, high-octane movement, and the beautiful diversity of hair textures within the group - offering a fresh and modern expression of inclusive beauty.

”KATSEYE represents the next generation of Matrix in such a powerful way. Each member brings her own energy, movement, and hair identity. The way they use hair to express themselves and bring their choreography to life made them the natural embodiment for the brand.

At Matrix, we believe in the power of 'Joy'—the vibrant, colorful energy that comes from feeling your best. Together, we are excited to show how great hair can move with you and make every look feel truly iconic.”

- Andrew Edwardson,
Global General Manager, Matrix.

Speaking on the partnership, KATSEYE shared: 

“We are so incredibly excited to join the Matrix family! Matrix stands for everything we do: inclusivity, joy, and the freedom to be yourself. As a global group with different hair textures and styles, it’s rare to find a brand that truly has something for every single one of us. Our hair is our ultimate accessory on stage—it needs to handle the movement of our choreography while still looking healthy and vibrant. Matrix gives us that 'Matrix Joy' every time we perform, and we can't wait to share that feeling of confidence with our fans around the world.”