Every blonde should have a purple shampoo in their shower - no excuses. Finding that perfect blonde shade takes time, and while we leave it up to the professionals to nail this in the salon, you should be committing to maintaining your colour at home. Cue purple shampoos – your answer to preserving beautiful blonde.
Purple shampoo is just that – purple coloured shampoo that distributes pigment to neutralise brassy, yellow tones. But why purple? Purple is used because it is directly opposite the colour yellow on the colour wheel. This means purple and yellow cancel one another out, so using a purple pigment on brassy, yellow tones colour corrects your hair to its former bright, cool colour.
Who should use purple shampoo?
Purple shampoo is for those with light hair, salon achieved or natural, such as blonde, platinum, silver, grey, white, or pastel. Because it is made for light coloured hair, if you're brunette you won’t see any results. But, if you're brunette with blonde highlights, it will maintain your highlights colour. And if you have bleached hair, purple shampoo is a must have. Just like your hairdresser’s toner refreshes your hair between colour appointments, purple shampoo keeps your colour looking salon-fresh, bright and cool for longer.
If you can’t seem to keep your hair bright, incorporating a purple shampoo in to your routine will keep unwanted warmth at bay. Starting with once a week, alternate your purple shampoo with colour-safe shampoos – or mix them together for less violet deposit.
Build up application to a few washes a week if needed, however if you notice a purple tone in your hair, put the purple shampoo down! Switch to a clarifying shampoo (we love the Biolage CleanReset Normalizing Shampoo) to remove the tone and reduce your purple shampoo routine to once a week or less.
Say goodbye to the blonde hair blues (or in this case, yellow) and say hello bright bombshell hair!
If your main blonde concern is combating yellow tones, you can’t look past the Matrix Total Results So Silver Purple Shampoo. Perfect for platinum blondes and greys, the shampoo neutralises yellow tones, keeps hair vibrant and protects against fading. Pair with the Matrix Total Results Color Obsessed Conditioner to target brittleness & dryness, imparting a glossy shine to every strand.
Another top pick is the Biolage ColorLast Purple Shampoo. Containing nourishing fig and orchid, this shampoo helps delicate, cool-toned hair feel two and a half times softer with three times less breakage*, while its purple pigments counteract the unwanted yellow in blonde tones.
If you're a brunette with a lighter balayage, ombre or conventional highlights, a blue-violet pigmented shampoo is the perfect solution to combat brassiness. The Matrix Total Results Brass Off Shampoo will get rid of unwanted orange tones, and brighten your hair colour overall.
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*vs non-conditioning shampoo with the system of Shampoo and Conditioner
BiolageColorLast Purple Shampoo
Total-ResultsSo Silver Shampoo
Total-ResultsSo Silver Conditioners
BiolageCleanReset Normalizing Shampoo
Total-ResultsSo Silver Toning Mask
Total-ResultsBrass Off Shampoo