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Matrix returns with: The Art of Gifting 2022

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Following from the boundless success of last year’s collaboration, Matrix continues to push the boundaries of what beauty stands for and how inclusive it can be – encompassing all facets of the brand’s core positioning, All Hair Types, All Humans.

And so, Matrix Australia is proud to launch its annual award-winning Art of Gifting campaign in collaboration with stylist, podcaster and LGBTQIA+ activist, Deni Todorovic @stylebydeni  

This year’s campaign includes positive affirmations, hand-written by Deni across select ranges of matrix haircare, scribed with the intention to add a little bit of positivity into each day! There are 3 beautiful packs to choose from, featuring matrix hero products, and are sure to make your loved one’s day, a little brighter!

About The Artist

Matrix X Deni Collaboration

For those who may not be familiar with Deni, they identify as gender non-binary and is a vocal activist for queer and human rights, pushing the envelope around topics of gender, sexuality, politics, race and equality. They continue to advocate for positivity, inclusivity and representation, all while looking incredibly fashion forward.

In support of this partnership, Matrix are also donating $10,000 to a community organization selected by Deni – Wear it Purple. 








About Wear It Purple

Matrix X Deni CollaborationWear it Purple was founded in 2010 in response to global stories of real teenagers, real heartache and their very real responses. In 2010, several rainbow young people took their own lives following bullying and harassment resulting from the lack of acceptance of their sexuality or gender identity. 


Since its inception, Wear it Purple has developed into an international movement. New generations of rainbow young people continue to be dedicated to promoting the annual expression of support and acceptance to rainbow young people.







About Matrix

With a rich history spanning beyond 40 years, Matrix is on a mission to become the most inclusive brand in the professional industry. Our community welcomes everyone through education for every stylist, innovation for every hair type and support for every business model championing an accessible price point for every consumer.  

As always, Matrix strives to be uplifting and uncomplicated by creating simple solutions for complex hair styles. We make advanced looks accessible with user-friendly products and techniques so everyone can cut, colour and style with confidence, all while maintaining a community of support and optimism. 

Matrix Australia would like to acknowledge the Traditional Owners of this Country and pay our respects to Elders past, present and emerging. 

At Matrix, everyone is welcome. All hair types, All humans. 

The Matrix X Style By Deni Art Of Gifting Packs will be available to purchase through HairHouse, Price Attack and Matrix Salons.


By: Candice Schattner

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