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Matrix Celebrates #ColorCreate

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Matrix cemented its position as a bold colour leader when it unveiled its new vivid demi-permanent SoColor Cult palette at a collaborative event in the Sydney Academy in August. The integrated #ColorCreate event was headlined by Matrix Australia Design Team Members Stevie English and Kobi Bokshish, alongside a dream team of talented artists creating bespoke vibrant hair transformations for all the VIP special guests.
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The intimate and vibrant event saw Sydney’s stylish fashion influencers descend upon the Academy for a day full of colour and surprises! Each VIP guest was paired with the most esteemed Matrix colour artists to transform their looks using the ultimate creative colour solution – New SoColor Cult! 

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Guests were treated in style, whereby the Sydney Academy came to life through colour. Each room was transformed into a different colour palette of the SoColor Cult range, using vibrant and bold décor to create ideal backdrops for that all-important Instagram shot. 

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‘’The Matrix #ColorCreate day was such a fantastic opportunity to gather with leading professionals and really let out our creative side,” Stevie said. “Using the SoColor Cult palette throughout the day meant we could achieve everything from minimalistic pastels to adventurist rainbow hair. Best of all, the SoColor Cult range is truly unique as it’s demi-permanent – colour fades beautifully on tone and continues to evolve creating a longer lasting look!”

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“The #colorcreate event was an explosion of creativity and colour, allowing us to explore our creative spark with a full range of colourful looks,” Kobi agreed. “Having such a full palette allowed us to create bespoke looks for each client, showcasing vibrancy to subtle tones!”
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The first Matrix #ColorCreate set out to bring colour education, transformation and a Matrix innovative spirit to the masses – and that it did! Congratulations to our amazing dream team of Matrix Artists that made our first Matrix #ColorCreate x SoColor Cult launch such a success!  

Check out our social media coverage with the hashtags #ColorCreate and #SoColorCult and read all about the finer details of the event  via STYLE ICONS - CLICK HERE

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